ACT Medical founder guests on BBC Breakfast
ACT Medical on BBC Breakfast
The media interest in ACT Medical after it won the UK and International Dyson Awards was huge.
Interviews with our founder Joseph Bentley were featured in a string of UK national media titles ranging from the BBC website to Sky News, The Times to Mail Online.
We were reported on international news sites, including MSN and Yahoo, and more than 70 regional radio stations and news publications, with the potential estimated reach of the story topping 1.5billion.
Invited on to Breakfast TV
Appearing on BBC Breakfast presented a significant opportunity to explain to a mainstream audience the purpose and values of ACT Medical, it provided:
A huge audience, later estimated at up to 5 million viewers.
A 10-minute slot to talk about ACT Medical and what we want to achieve.
An opportunity for Joseph to demonstrate the device - as well as the passion for what he does.
A chance to set out the regulatory process for navigating our device to market.
Presenting the device
Joseph appeared on the BBC Breakfast sofa alongside Dan Walker and Sally Nugent on August 25th 2021.
He used the opportunity to explain how the device works and demonstrated its application on a mannequin.
Joseph explained to Sally that, although similar techniques existed for other medical applications, there was nothing like ACT Medical’s device for the treatment of knife wounds.
Dan asked about when the product could reach the hands of first responders, commenting on the fast progress made in a short space of time.
Joseph replied that, as a medical device, safety was paramount and commercialisation would be managed responsibly as regulatory tests were completed step by step.
Telling ACT Medical’s story
Throughout the media interest, Joseph reflected broadly on the circumstances from which ACT Medical had originated.
In interviews, he spoke in general terms of how knife crime became a personal interest to him after two friends were victims of knife-related incidents.
Fortunately neither incident was fatal, but Joseph noted that this is often not the case for others.
"Seeing the profound effect that it had on my friends and their families urged me to try and create a solution that could help others in the future" he said.
Speaking on BBC Breakfast, he also said it was important to respect the privacy of the two friends and did not provide further detail of the specific incidents.
ACT Medical’s award-winning medical device aims to save the lives of stabbing victims by stemming bleeding from knife wounds. Follow ACT Medical on LinkedIn for latest updates or email hello@actmedical.co.uk to speak to us directly.